Linux on everything

Here is a company I came across who provide linux porting on various devices and what I found interesting was the home page which was on wordpress with some default layout. That's geeky. But it was nice and warm. I quickly bounced from their site to another interesting company: Jumpbox which is again into some interesting things. Simple, but interesting. A Jumpbox is basically software which runs on virtual servers (and they restrict it only to virtual servers) and it provides a kind of starter toolkit for typical applications like joomla, crm (mostly open source apps) etc. Its great for enterprises, but I am not sure how they manage to keep the IT guy away. Eventually to manage even a website - to configure any opensource app to run properly you need a geek or you better be one. Most open source apps are easy to install at a certain level of geekness ;) I mean they are not hard. I have found most of the systems they are talking about there relatively easy to install without knowing any details about the systems. Maybe I need to learn more. I think one of the more interesting things Jumpbox does is the subscription. Even with that I still don't know why I don't need the IT guy. And if I have one, why do I need Jumpbox? It seems like a small delta. Need to understand it better...